Netflix has announced plans to open immersive retail stores where fans can buy themed merchandise, food, and more.
The Big Picture Netflix cemented itself at the top of the entertainment world throughout the 2010s, but amid growing competition from other streaming platforms, the company is looking for new ways to draw customers. They appeared to have found at least one new angle to pivot to, as Netflix will reportedly be opening a series of brick-and-mortar retail stores beginning in 2025, according to Bloomberg.
Bloomberg reported that Netflix House hoped to emulate the successful consumer products strategies used by other media companies to generate profit. This is something that Netflix has rarely – if ever – done, and is clearly looking to get into. However, the company's management is hoping to use these stores more as a way to generate hype about their titles and less as a pure cash-generator, as reported.
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