Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’
Netflix used to make its money on physical media, mailing DVDs to customers, and it looks like the company’s trending toward the analog once again. The streaming giant has, strangely, decided to open a number of brick-and-mortar retail locations, called Netflix House,coffee mug you’ve always dreamed of. Netflix House establishments will also offer dining and curated live experiences.
The first two locations should open up in the US some time in 2025, though Netflix hasn’t said where, with more global outlets to come at a later date. Why the big global push? Josh Simon, the company’s vice president of consumer products, toldthat its customers “love to immerse themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we take that to the next level.
and its spate of cooking reality programming. Netflix House, on the other hand, will celebrate the streamer’s entire stable of content, though we doubt there will be any live experiences based onThe company’s still finalizing details regarding menus, locations and just about everything else. It has more than a year, after all, to set up shop.
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