Despite widespread criticism for cracking down on password sharing, Netflix reported a growth in subscribers in its Q2'23 earnings.
How many new subscribers did Netflix gain?
While analysts had initially projected that Netflix would see an increase of about 1.7 million new subscribers in Q2, the company actually reported a whopping 5.89 million new subscribers had joined the service in the new quarter. Furthermore, Netflix said in a statement that it expects its Q3’23 numbers to be similar to that of the ones they just announced.
“We anticipate Q3’23 paid net adds will be similar to Q2’23 paid net additions,” said the company in a statement. Netflix also announced that it had turned a profit of $1.5 billion for the quarter, with an operating income of $1.8 billion. Earlier this year, the Netflix sharing password crackdown rolled out. It asked users to set a household location on their devices , with non-household members asked to either transfer their profiles to a new Netflix subscription, or have the primary account holder add a non-household member to their subscription., there are two options if people want to share a Netflix account with someone outside of their household. The first is transferring a profile to a new membership that person pays for.
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