Netflix says: “Building an ads business from scratch isn’t easy and we have lots of hard work ahead, but we’re confident that over time we can develop advertising into a multibillion-dollar incremental revenue stream.”
killed off the lowest-cost option with ads
for new members in the United States and the U.K. in a bid to drive up subscriptions to the ad-supported service. The Standard With Ads tier, priced at less than half the $15.49/month Standard ad-free plan, provides viewing on up to two devices simultaneously but does not provide offline viewing or the option to add an extra member. The plan serves an average of 4 minutes of unskippable ads per hour.
Netflix says about 95% of its total film and TV lineup on average globally is available on ad-supported plans, with the rest unavailable “due to licensing restrictions.” Netflix’s ad-supported plans currently are available in the U.S., U.K., Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico and Spain. or pay for their own subscriptions — otherwise, the company will begin to block access to unauthorized devices. In the U.S., an extra member add-on is $7.
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