Threads, Meta's new text-based social media app, is billed as a rival to Twitter, appearing to target users looking for an alternative to the platform owned by Elon Musk.
Meta is poised to unveil the new app that appears to mimic Twitter — a direct challenge to the social media platform owned by Elon Musk. A listing for the Threads app appeared on Apple's App Store, indicating it would debut as early as Thursday.
Users will get a Twitter-like microblogging experience, according to screenshots provided to media, suggesting that Meta Platforms has been gearing up to directly challenge the platform after Musk’s tumultuous ownership has resulted in a series of unpopular changes that have turned off users and advertisers.There are buttons to like, repost or quote a “thread,” and counters showing the number of likes and replies that a post has received.
Instagram users will be able to log in with their existing user names and follow the same accounts on the new app. New users will have to set up an Instagram account. Meta has informed Ireland’s Data Privacy Commission that it has no plans yet to launch Threads in the 27-nation bloc, commission spokesman Graham Doyle said. The Irish watchdog is Meta’s main privacy regulator for the EU because the company’s regional headquarters is based in Dublin.
Also in question is whether it’s the right move for Meta, which has announced tens of thousands of layoffs over the past year amid a tech industry slowdown.
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