Analysts said investors were salivating over the possibility that Threads’ ties to Instagram might give it a built-in user base and advertising apparatus, which could siphon ad dollars from T…
last October, but its value has since plummeted as it faced an exodus of advertisers amid deep staffing cuts and content moderation controversies.
To build up Threads, Meta has been making overtures to social media influencers to attract them to the new app.The app also benefits from the failure of other would-be Twitter competitors to take advantage of the service’s stumbles. While a number of new and burgeoning competitors such as Mastodon, Post and T2 have tried to lure Twitter users away, all remain relatively small so far.
The company later incorporated a short video tool directly into Instagram and more recently wound down its unit tasked with designing experimental apps as part of a cost-cutting drive.
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