For 40-year-old Filipino-American producer Jeremiah Abraham, who personally witnessed and experienced the gradual changes on Hollywood’s representation of the Asian-American and Pacific Islander, continuing this movement is important.
– For decades, Hollywood’s representation of the Asian-American and Pacific Islander community has been questionable – from the lack of roles for nuanced Asian characters, to just including Asian cast members to claim that a film is “diverse,” among many other issues.
and more. “This job allowed me to explore a side of media and entertainment I had never before, through publishing, digital video, and even virtual reality. It was familiar and full of learning opportunities,” he recalled. It was in these lived experiences that Jeremiah started dreaming of having his own company that wouldn’t tolerate such practices. is a PR and marketing agency that “aims to uplift Asian-Americans in media entertainment.”
Jeremiah was ready to make a mark in the industry in 2020, but the COVID-19 pandemic had other plans for him. “Two weeks [after Tremendous was launched], all of the movie studios closed! I was devastated. The thing that never happens, happened right when I launched a company that I strategized, planned, and lost sleep over for years.”
Jeremiah said that given the situation, they decided to use their skills “to shed light on AAPI violence due to the COVID-19 pandemic.” “We helped support Racism Is A Virus and co-founded Unapologetically Asian to help combat the horrible anti-Asian sentiment across the world. We kept going and persisting,” he added.
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