Max has struck a deal with AMC to feature some of its more recent programming from September 1st to October 31st..
While the network has its own streaming service called AMC+, it's been struggling to make money off it and to keep up with rival providers. When company chairman James Dolanto staff members in the midst of layoffs last year, he wrote:"It was our belief that cord cutting losses would be offset by gains in streaming. This has not been the case."
AMC's programs will be marked as such on the Max app and will be listed in a tab labeled as"AMC+ Picks on Max." They will be available to both ad-free and ad-supported Max subscribers, though the AMC+ titles will reportedlyinclude commercials and ads. HBO EVP Meredith Gertler said"[t]he AMC+ collection pop up is an excellent example of how [the company] can use innovative strategies to add value to [its] content offering.
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