The shows will run on Max for a limited time as the New York-based AMC is looking to get greater sampling for its programs.
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AMC Networks has several subscription streaming services of its own, but it‘s still largely dependent on its traditional cable channels, which include AMC, BBC America and IFC. Like the rest of the cable business, AMC is under pressure as consumers are dropping their pay TV subscriptions in favor of streaming services.— it’s a minor player compared with WBD’s Max, and is losing viewers. AMC reported having 11 million streaming subscribers at the end of June, down from 11.
AMC was one of the early beneficiaries of streaming on Netflix, as it saw a TV ratings lift for “Breaking Bad” when early seasons of the series showed up on the service while new episodes continued to air on the network. The company is hoping it can replicate that formula by offering the first season of its western “Dark Winds” on Max and generate interest in the second season currently on AMC.
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