Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Mall visits increasing as US restrictions liftIn today’s hypercompetitive and fast-changing luxury reality, brands face an increasingly complex challenge: capturing the elusive essence of emotion.
What sets one brand apart from another is the emotional connection it creates with its audience. This connection is the currency of the luxury sector and is what creates desirability. This means leveraging data analytics, AI and other advanced technologies to gain insights into consumer behavior and preferences. But more importantly, it means fostering a culture of empathy and authenticity within the brand.
Moreover, the experience of luxury must be holistic. It’s not just about the product but the entire journey, from the first point of contact to post-purchase interactions.
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