Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Daniel Langer, founder and CEO of consulting firm Équité, pictured with Italian fashion designer and entrepreneur Anna Fendi and her couture wine label AFV
Additionally, many small to mid-size Italian luxury brands are notoriously family-owned, often too narrowly focused on the local market and significantly undercapitalized compared to brands in other countries. All in all, the perfect storm for many Italian brands that require urgency in stepping up the game.
Hearing her recount how art and culture were the very pillars upon which the namesake Fendi brand was established as it nears its 100th birthday in 2025 underlined the critical importance of creating a unique brand narrative in building the world’s most iconic luxury brands. Creating cultural capital becomes the precondition of achieving competitive advantage in a reality that is algorithm-driven, meaning that an AI gatekeeper decides which content someone sees or does not see on social media.
It is a critical moment for Italian luxury brands and, frankly, any luxury brand independent of its origin. The call to action is clear and urgent: brands must intensify their efforts in crafting meaningful, culturally rich brand stories.
Apparel And Accessories Columns Featured Industry Sectors Marketing News Opinion
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruptionLuxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Baca lebih lajut »
Luxury Unfiltered: Are luxury brands becoming complacent?Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top five Luxury Key Opinion Leader” by Netbase Quid.
Baca lebih lajut »
Luxury Unfiltered: Brand stories are the secret to creating desirabilityLuxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Baca lebih lajut »
TikTok's Pasta King Gianluca Conte Made a Cookbook'ITALIAN/AMERICAN' is your one-stop shop for all recipes authentic Italian and Italian American.
Baca lebih lajut »
Luxury Unfiltered: Four key strategies to transform conventional events into exceptional experiencesLuxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Baca lebih lajut »
Italian shoemaker Tod's to court US lovers of quiet luxuryItalian shoemaker Tod's to court US lovers of quiet luxury
Baca lebih lajut »