160-year-old invention meets Web3: Louis Vuitton’s iconic trunk found a new home in the digital universe. [AD]
titled ‘Louis The Game’ for players to hunt 30 NFTs hidden within its metaverse.
To speed up its voyage into the Web3 space, the French luxury house is now reimagining its most iconic piece of luggage, the Louis Vuitton trunk, as a digital collectible.First launched in the middle of the 19th century, Louis Vuitton’s renowned trunk has adopted fresh forms and materials for over 160 years. Handcrafted by artisans on the outskirts of Paris, France, each Louis Vuitton Trunk is a trademark in luxury fashion.
The Treasure Trunk grants access to VIA, Louis Vuitton’s portal to the world of digital collectibles. The luxury house said its first digital trunk is “designed for those who seek to travel through new dreams and new realities.” VIA, also the name of the community of Treasure Trunk owners, will act as a gateway where enthusiasts can acquire bespoke keys to unlock Louis Vuitton designs that have never been seen before.
As part of its journey into the Web3 space, Louis Vuitton announced that cryptocurrencies can be used as a payment method to purchase digital collectibles. The soulbound nature of VIA Treasure Trunks prohibits users from transferring or selling them after the initial purchase, ensuring that only the selected people will have access to the VIA portal. However, users will be able to sell future digital collectibles they acquired through VIA on various NFT marketplaces.
Thanks to innovations and technological opportunities presented by Web3, the digital universe has become an expansion of the physical world rather than a separate reality. Louis Vuitton’s step into the world of digital collectibles shows that Web3 has grown into a global trend that presents exciting interactions even for the high-end sector.Cointelegraph does not endorse any content or product on this page.
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