of those asked said they were concerned about the rising cost of living. Furthermore, ongoing supply chain issues and lack of inventory increased costs and decreased consumer spending.
to below 50% last year, with many customers willing to jump to another automaker when their existing preference wasn’t available or the cost became too high. This highlights how it’s more important than ever for brands to understand their customers via programs that are easy to access and offer clearly defined benefits upfront.
Few brands can motivate consumers through previous “spend-to-earn” models. Web3 programs, on the other hand, can do so much more than their legacy counterparts through the many upsides that come with blockchain-powered programs. Even high fashion brands are getting in on this paradigm shift. For example, fashion house Dolce & Gabbana
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