LOONA’s January comeback postponed ‘indefinitely’ amid fan boycott Full story:
BlockBerry Creative addressed this in their December 22 statement: “LOONA is a project that took a lot of effort over a long period of time. As it was a major long-term project that required a lot of investment and money compared to typical idol groups, the results that appeared on the surface often did not match with our efforts.”
“After LOONA was planned and formed, the group needed endless costs that were not easy for a small/mid-sized company to handle, but we endured this because we of course believed it was up to the agency to handle the costs of upfront investment,” the agency added. LOONA debuted in a unique fashion, catching the attention of K-pop enthusiasts and the industry alike. The members — Heejin, Hyunjin, Haseul, Yeojin, Vivi, Kim Lip, Jinsoul, Choerry, Yves, Chuu, Go Won, and Olivia Hye — were each introduced through 12 solo debuts and three subunits starting 2016, culminating in a full-group debut in 2018.
The group has consistently charted on iTunes every comeback — all their albums peaked at number one on iTunes US. Their first world tour,“Although it would be great if LOONA as a whole is imprinted as one to the public, a characteristic of a large girl group is that there is bound to be a member who becomes known first, and it was an inevitable decision for the agency to support and cheer on the member who had become well-known with the public.
“Due to this, the agency accepted the risk of upfront investment, and we came to an agreement to a change in the contract details for the sake of the future ahead,” they added.yes, this is a huge first step. but that press release is them trying to portray themselves as the victims for creating that 50:50 clause that has kept the girls in indefinite debt. they can fuck all the way off with that.
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