'Girls take a nosedive in self-esteem when they hit puberty. … It’s no accident that YA speaks directly to this moment.'
. When the recession slammed adult book sales in 2008-2009, the young adult genre enjoyed 30 percent growth. In meeting the hunger for YA, a driving question for editors is: What do girls—the majority of YA readers—want? The answer is usually: cool girls.
Girls take a nosedive in self-esteem when they hit puberty. … It’s no accident that YA speaks directly to this moment.that of boys, YA is full of girls performing amazing physical feats—riding on dragons, coasting on levitating skate-boards, fighting zombies. And for girls dealing with darker issues, YA can be both escape and succor.
There’s a reason why YA offers such counternarratives. The genre was first carved out of children’s books in the late ’60s in recognition that older teens wanted weightier subject matter. YA covered political issues of the time, such as war and civil rights, but also anything outside the cookie-cutter ’50s ideal, such as brown skin, poverty, depression, homosexuality and wobbly family structures.
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