Among the movie stars slated to make an appearance during ABC’s telecast of the Oscars: a young Mickey Mouse and Princess Jasmine. Hyundai Motor America will run a 60-second commercial during the a…
characters in no small fashion. Disney’s Alice in Wonderland, Princess Jasmine and Aladdin and the “Steamboat Wilie” version of Mickey Mouse all make appearances in the spot, which was crafted with Hyundai’s ad agency, Innocean and Disney’s own creative team. The famous song “When You WIsh Upon A Star,” from Disney’s Pinocchio, plays throughout.
Hyundai has signed on as the exclusive sponsor in North America for Disney’s celebration of its 100th anniversary. The automaker will be involved in other Disney events throughout the year, says Andrew Messina, senior vice president of Disney Advertising Sales.
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