For Jen Atkin, Sunday morning smells like an egg bagel toasted with butter and success smells like an Hermès Birkin bag
Photo: Getty Images Call it the Proust effect: Memories are often triggered by smells. Scientific studies confirm that out of all the senses, smell offers the best recall. In Scent Memories, the Cut asks people about the scents they associate with different times in their lives. Next up is Jen Atkin, celebrity hairstylist and founder of the popular and amazingly scented hair-care line Ouai.
Heartbreak smells like: A vinyl record. One that you play when you just want to be alone and feel the sadness.Vacation smells like: Jasmine or plumeria; like Hawaii and the tropics.Sunday morning smells like: An egg bagel toasted with butter. My husband and I usually walk to the local bagel place and get fresh bagels on Sundays.My home smells like: A Diptyque Baies candle.A pleasant surprise smells like: Byredo Gypsy Water Hand Cream.
If I could have one smell on my hands forever, it would be: Brazilian Bum Bum Cream from Sol de Janeiro. I smell like: North Bondi, which has a mix of Italian lemon, rose, magnolia, and cedar-wood. It’s really good! The Ouai Eau de Parfum $56 at Sephora Buy If you buy something through our links, New York may earn an affiliate commission.
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