Jay-Z (S_C) details social justice NFL partnership & how Colin Kaepernick sparked change: 'This is a success'
NFL Commissioner Roger Goodell and Jay Z at the Roc Nation and NFL Partnership Announcement at Roc Nation on Aug. 14, 2019 in New York City.
“We forget that Colin’s whole thing was to bring attention to social injustice,” Jay-Z said of the quarterback-turned-activist. “In that case, this is a success. There’s two parts of protesting: You go outside and you protest, and then the company says, ‘I hear you. What do we do next?’” The partnership positions Jay and Roc Nation as the NFL’s "live music entertainment strategist," meaning they will consult the league on entertainment, including its Super Bowl halftime show, and contribute to the NFL’s Inspire Change social justice campaign. Together, the new partners have identified three priorities: Education and economic advancement, improving police and community relations and criminal justice reform.
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