Jay-Z is poised to become the face of the NFL's social justice initiatives after Roc Nation struck a wide-ranging deal with the sports league
The NFL has struck a broad alliance with Jay-Z in which the rapper will both help the league with one of its thorniest problems—smoothing out continuing tensions with players over social-justice issues—and expand the NFL’s entertainment offerings, including the Super Bowl halftime show and other creative projects.
The NFL and Roc Nation, the entertainment company founded by Jay-Z, have launched a partnership in which Jay Z will take a prominent role in a social-justice program the league launched last year at a time when it...
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NFL teaming with Jay-Z on entertainment and social activismThe league will consult with Jay-Z's Roc Nation on everything from the Super Bowl halftime show to efforts that 'strengthen community.'
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