It's the perfect time for a Corvette sub-brand, because the true Corvette is dead
The C8 isn’t aIs the C8 Corvette a terrific car? Yes. Do I have a few small grumbles? Yes. Can those grumbles be heard over 6.2 liters of Team America dynamite? No. In fact, the C8 is such combustible fun itI am only saying it’s not a Corvette. Meaning, it has sacrificed almost everything that made the Corvette an American icon, the antithesis of a certain German icon Corvette owners historically loved to pour ketchup on.
Here’s the yin of that. The MSRP of a 2001 Corvette was about $48,000. According to the U.S. Bureau of Labor Statistics, the inflation-adjusted price is $67,586. Here’s the yang. A Z06 cost about $56,000 in 2001. The inflation-adjusted price is $80,631. The MSRP spread in 2001 currency was $8,000. The inflation-adjusted spread is $13,000. With today’s Z06 starting above $105,000, the spread is $41,000.
It took from 1953 to 2009 to get a Corvette trim over the six-figure barrier, the ZR1. The three remaining trims stayed behind to defend the five-figure argument. Some very expensive tables have turned since then. The new E-Ray, which replaces the Grand Sport trim, starts above $100,000. Already, double the number of Corvettes live above $100,000 as live below. It’s only going to get worse for the not-yet-tycoon-or-influencer.
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