'There’s little out there that doesn’t look like Balenciaga these days — and therein lies the genius of its fearless creative leader, Demna.' Here's how the French fashion house became the defining luxury brand of our strange times: Balenciaga
franchise. With its brooding Tumblr aesthetic, it offered its own distinct take on a vigilante billionaire and a feline sex siren. When not in his Batsuit, the new Bruce Wayne came slick-haired in oversized T-shirts, wraparound sunglasses and heavyweight hoodies, and Zöe’s slinky biker looks could well have easily been crafted from spandex.
Balenciaga new flagship boutique on Bond St in London, designed by art director Niklas Bildstein Zaar and architect Andrea Faraguna of the Berlin-based studio Sub. Sure, it’s not always for the faint-hearted. In the wrong hands, this blurring of good-bad taste could be deemed as another iteration of Emperor’s New Clothes. A made-in-Italy leather bin bag is ripe for ridicule, after all. What sets Demna apart, though, is the irreverence in the act. Those whoknow, and the designer is nonplussed by those who don’t. He once said: “It is for someone who truly loves fashion, not for people who have time to debate Met gala looks for hours.
In doing so, Demna has redefined the parameters of what a fashion house can be — placing it within the centre of a Venn diagram of luxury, celebrity, satire, retail, and reality itself. You don’t have to buy a two-thousand-euro handbag to enjoy the episode ofthat Demna created with creator Matt Groening, which poked fun at the cult of Balenciaga and premiered to an opera hall full of celebrities whose red carpet arrivals were a part of the overall Warholian performance.
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