Investors include Bpifrance, AA & Sons and private investors drawn from the sports, fashion and tech spheres.
“The lockdown was an accelerator for the values that we support. People started looking closely at where clothes they are wearing were made and by whom, in the same way they did for food,” said Trébuil, who launched the brand with Alex Auroux, formerly general manager of health club aggregator Classpass, and Solène Roure, a designer who has worked for the likes of Hogan, Alexander McQueen, Nike and Lululemon.
Two years on, the company posted a 300,000-euro turnover in 2021 and is aiming for the 1-million euro mark in 2022. “We’re aiming for strong growth backed by ourand circularity credentials because that’s how we’ll have the greatest impact,” said Trébuil, pointing out that 20 percent of its business was already done internationally.
In the next few months, Circle Sportswear’s product line will be expanded from 30 to more than 90 stock keeping units, and the brand will make its first steps with retailers, launching at Le Bon Marché in late April before heading to La Samaritaine and Galeries Lafayette Haussmann, in a new sports-centric space, from July.
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