The burger shack on Route 66 returns this month with new ownership. But the famous doodles, and their author, are still around.
at 7998 Santa Monica Blvd. The restaurant remained there until Irv’s latest closure, intended to allow the family to step away from the business permanently. .
Some customers started working there, simply to help the restaurant stay afloat until its closure, taking orders from behind the counter for months. It would have been a shame to lose not only the burgers, they said, but visits with Sonia Hong herself. Longo, a restaurant investor and founder of the Off the Menu app, had visited Irv’s while trying to eat 365 burgers in a year, and he loved not only the product but Hong and her connection with the community. He contributed to the restaurant’s online fundraisers. He stopped by Irv’s multiple times to tell Hong that he would help her in some way, but she didn’t take him seriously, nor did she want to.
With consultation from local chef Armen Piskoulian, Irv’s reopened with upgraded versions of all Irv’s classics, plus a few new items. Customers can trace the lineage not just through visits with the Hongs but also by viewing the walls of the new space. Longo wanted to incorporate all of Irv’s history in the decor, hanging photos and menus showing its growth from its roadside-stand inception to a neighborhood iconoclast years later, preserved in past signage, glowing reviews and photos of celebrities such as the Clash, Seth Rogen, and Mike Myers and Dana Carvey clad as their characters from “Wayne’s World.
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