About 70m people there smoke, more than any other country except China and India
like an anguished health worker than a profit-seeking businessman, James Monsees delivers his pitch to a crowded ballroom in Jakarta. The e-cigarettes made by his company, Juul Labs, can save smokers from an early death, he insists. Pointing to government-backed studies from Britain and elsewhere, Mr Monsees argues that e-cigarettes, which heat a liquid laced with nicotine into a vapour that can be inhaled without actually burning anything, are far less harmful than normal cigarettes.
Indonesia could certainly do with a boost to public health. Around 75m of its 189m adults smoke, according to the World Bank, a higher number than in any other country bar China and India. Smoking rates among men are the second-highest in the world after Timor-Leste, which itself used to be part of Indonesia. What is more, they are rising, unlike in most Asian countries .
That may help explain the authorities’ apparent reluctance to stub out smoking, even though the World Health Organisation says smoking-related diseases claim around 225,000 lives across the archipelago each year. Indonesia is one of fewer than ten countries to refuse to sign the’s convention on regulating tobacco. Around 21% of 13-15-year-old boys smoke and there are no penalties for selling tobacco to minors. Cigarettes are cheap .
Despite the widely accepted benefits of switching to e-cigarettes, the government sought to ban the first ones to arrive in the country on health grounds. The trade minister, Enggartiasto Lukita, memorably told people using e-cigarettes to smoke conventional cigarettes instead to preserve jobs for tobacco-growers. In the end the government backed away from a complete ban, but it has imposed onerous restrictions.
Indonesia Berita Terbaru, Indonesia Berita utama
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