Called SpoiledChild, the brand will focus on skin care, hair care and supplements.
Similar to Il Makiage’s tech-driven value proposition, SpoiledChild consumers on the website fill out a short quiz on skin concerns and lifestyle factors to determine which products alleviate myriad concerns. “Consumers are just overwhelmed. You know you want wellness products, you know your needs, but there’s millions of products out there so it’s hard to know what’s right for you,” said Suzanne Fitzpatrick, SpoiledChild’s co-general manager.
The features of SpoiledChild’s website, such as its quiz, are supported by SpoiledBrain, an AI-fueled backbone to its product recommendations, which took 50,000 hours to develop with the rest of the website.
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