Just a 10% improvement of the right metric can radically change how many sales you make every month.
Growing your e-commerce revenue, paying half of what you pay now for your website traffic, increasing the conversion rate of your landing pages – that all takes a lot of work, doesn’t it? After all, don’t substantial results always require major effort? , a company which uses a process called “revenue optimization" with e-commerce brands like Guthy Renker, Discovery Channel, M Cuban Companies and more to grow and scale their businesses – believes massive results are often found in the...
And the more traffic your store currently has, the greater sales impact you’ll see by improving your bounce rate. In fact, Larsson explains that a lot of big e-commerce stores still aren’t doing it right. “You’d be surprised. A lot of big-name brands just depend on massive ad spend to drive revenue. Their websites aren’t all that optimized, they have high bounce rates, high abandonment rates, and below-average conversion rates.
to compress image size,” Larsson explains. “That includes logos, trust badges, product images, testimonial images – everything. We also remove any left-over code from previously removed apps and reduce the DPI on all images from 96 to 72, which doesn’t make a noticeable difference in visual presentation, but massively speeds up image load times.”
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