Studs Wants To Reinvent The Traditional Ear Piercing Experience

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Studs Wants To Reinvent The Traditional Ear Piercing Experience
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This new studio and e-commerce site is nothing like you remember from your teenage years.

For those of you who grew up in the '90s, getting your ears pierced was a rite of passage during your teenage years, and it usually went a little something like this: You asked your parents for permission . You went to the mall and showed up at either a jewelry store, like Claire's, or a kiosk, like, say, Piercing Pagoda. You got the infamous earring gun held against your lobe — one, two, and you were done.

These days, trips to the mall are rare and infrequent, which leaves us with the option of getting an ear piercing at a tattoo shop or a boutique jewelry store. But Studs, which launches on Tuesday, wants to reinvent the traditional ear piercing experience.

Once you pick out your jewelry at Studs' Ear Bar , a fully trained expert piercer — dressed in a very stylish Dickies jumpsuit with"Studs" embroidered in slime green goth font across the back — will take you to a separate, sterile room to get pierced with a needle . Once you're finished, Studs will keep in touch with you via email and text to make sure that the healing process goes smoothly.

Until then, we suggest making a visit to Studs at 12 Prince Street if you can; everyone from Kaia Gerber to literally every New York-based Fashion Person stop by to get pierced. Don't worry, there are definite plans to open more locations in 2020, and you'll even be able to rent Studs out for a private piercing party. Teenagerdom forever!

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