Videos that make friends of potential customers on the social media platform TikTok are having an impact, experts say.
Ggiata Delicatessen in Los Angeles doesn’t make your usual sales pitch.
From right Maddy Biebel, Jack Biebel and Max Bahramipour react to a promotional TikTok video at Ggiata Delicatessen in West Hollywood on Saturday, January 7, 2023. Content creator, Maddy Biebel films a TikTok video of Jack Biebel at Ggiata Delicatessen in West Hollywood on Saturday, January 7, 2023.
Content creator, Maddy Biebel poses for a photograph at Ggiata Delicatessen in West Hollywood on Saturday, January 7, 2023. Restaurants need to spend more time doing that kind of promotion, according to BentoBox, a marketing platform for restaurants that included social media in its trends report for this year.
“Restaurants are so stretched thin now, as we know. Cultivating a really strong community, making sure you are brand POV and all of that looks really good on one platform,” she said in a phone interview. “The restaurant industry is still super-heavily on Instagram and Facebook, whereas diners are definitely on TikTok.”“I think that what a lot of people want to follow small businesses on TikTok is for their story, and for the people behind the businesses,” said Maddy Biebel.
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