What began as a hand-sewn line of just three dresses is now an eponymous label fueling women to live their most truthful, compassionate lives in its clothes.
Author:Maura BranniganUpdated:Nov 18, 2019Original:Nov 18, 2019In our long-running series "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.
This is not to say that Antonoff doesn't take her job seriously, because she does, and gravely so. As she says, "Clothes are a character in our lives, a huge one. And it feels like a privilege to get to be a part of people's lives in that way." Today, she does that with her own eponymous label, Rachel Antonoff, which she launched in 2008 and which she has owned, run and creative directed ever since.
I've re-found why I loved fashion in the first place and I'm definitely not dressing up as a detective and going to the office. But I've re-discovered why it's fun to dress for yourself.My second job was in fashion, and it was working in fashion PR, in-house for a designer.
So anyway, we had these three samples from Marlene and we had a friend photograph each other in them. It did not occur to us to get a model; we were the models. It really was a time of insane self-confidence, which I usually look back at with a little bit of shame mixed with amusement. But talking about it now, it feels sort of sweet and special.We just cold-emailed every editor I worked with when I was at my fashion PR job. And almost nobody wrote us back.
Then I immediately started Rachel Antonoff. I was really scared of losing momentum. That was in 2008 — I know our first season was Spring 2009 — and that partially feels like it was 40 years ago and it partially feels like it was yesterday. That's the very beginning.
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