At a time when other large retailers are losing customers and closing doors, REI is posting record sales without sacrificing its values for profits or vice versa
In many ways, REI is a unique retailer. The outdoor co-op closes on Black Friday, pays dividends to its 18 million member-owners, gives more than 70% of its profits back to the outdoor community, is focusing more on selling used rather than brand-new products, and isn't afraid to get political. . Clearly, its mission resonates with customers.
In many ways, REI is a unique retailer. The outdoor co-op closes on Black Friday, pays dividends to its 18 million member-owners, gives more than 70% of its profits back to the outdoor community, is focusing more on selling used rather than brand-new products, and isn't afraid to get political. . Clearly, its mission resonates with customers.
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