'My social media blew up because I was basically posting creative looks on my own face that I wanted to do in an editorial setting, but I wasn't really getting to do it because editorial was so neutral and natural.'
Author:Tyler McCallPublish date:Aug 6, 2018Updated onOct 15, 2018In our long-running series "How I'm Making It," we talk to people making a living in the fashion industry about how they broke in and found success.
That means that followers of Hughes will learn how to do something she dubs "Big Mac Energy" one day, and how to layer Weleda Skin Food under Glossier Haloscope for a glossy highlight the next. That sense of playfulness is partially how Hughes got where she is today as an in-demand makeup artist. A few years ago, she began experimenting with the kind of editorial looks she wanted to do professionally on her own face and posting them to Instagram.
I wanted to do music too, initially. You know, music and beauty really weirdly go hand in hand. I think you'll find a lot of people who are talented in music and are also talented in makeup. I don't know what the actual tie is, but it's often a common thread.My first job in the makeup industry was at an Estée Lauder counter back when I was 17 in my hometown of Birkdale, in Merseyside, [England].
I always knew that I wanted to rebrand when I moved to the U.S. in 2013. I was Butter London's global ambassador for about three and a half years, and I moved there to be with them because they were also wanting [to launch] makeup. I thought, this is the perfect opportunity to go from nails into makeup.
I'm okay with that, because it's not the style of makeup that I do, and it's not the style of makeup that I think I would ever get asked to do on set, which is what I care most about. My makeup in an editorial setting and an advertising setting, because that's my career. The Instagram stuff is really just a bonus, cool little side project for me.
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