Why Don’t Makeup Vloggers Wear Makeup in Apology Videos?

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Why Don’t Makeup Vloggers Wear Makeup in Apology Videos?
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  • 📰 TeenVogue
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An investigation! 🧐

. Her skin is even-toned, hinting at a base layer of foundation, and her lips are unnaturally rosy . But that’s it — no blush, mascara, or eye makeup. This is possibly the first time we’ve seen Jaclyn without false lashes and heaps of mascara. Upon reflection, we also realized that her lack of makeup may be purposeful, meant to project a specific message to the viewer — maybe one of genuine remorse. But let’s investigate further.

In the apology video, Jaclyn speaks to the camera authoritatively, rapidly defending herself and her products. She speaks so fast it’s hard to process what she’s saying before she’s onto the next thing. Jaclyn explains that it took a few days to get the video up because she’s been doing an “in-depth investigation” into what went wrong with the products. In this way, the absence of heavy makeup subtly implies that she’s simply been too busy figuring out what went wrong to focus on her own makeup.

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