For AsianHeritageMonth, beauty and culture commentator MeeraEstrada discusses overcoming beauty standards and the power of representation.
As an on-air culture commentator, I often get to watch films and TV shows before they’re released to the public. Admittedly, I’m a little choosy with what I spend my time watching. But when a preview for season two of Netflix’sbecame available, I cleared my schedule and binged all eight episodes in two days flat. I had seen the trailer and posters and was eager to watch Kate and Edwina Sharma join the regal affair that is the Ton’s courting season.
My parents come from humble beginnings in Gujarat, India. Before immigrating to England and then later to Canada in the early ’80s, they experienced significant hardships and wanted me to have a glimpse into their childhoods. Whilst visiting small towns and villages there I saw firsthand the beauty rituals revered by the women of my family. I watched as everyone from young girls to grandmas as old as 90 sat casually on their porches, oiling and massaging their hair and scalps.
Later, in my 20s and 30s, I was inspired to learn more about ayurvedic practices and the delicate balance of the mind, body and spirit connection to achieve optimal health,and cultivate beauty from within. This return to my roots helped me to reclaim beauty for myself. Now I appear regularly on TV as a beauty and culture personality, and I’m fortunate to share many of my traditional Indian beauty rituals on a national scale with both Asians and non-Asians. From discussing topics like facial massaging with a kansa wand to hair and body oiling and the various beauty benefits of traditional ingredients like saffron, turmeric and gooseberry, I feel joy in sharing the practices that bring me joy and make me feel beautiful.
Unfortunately, Bollywood has become even more Eurocentric in its beauty ideals over the years. The porcelain-like skin and tiny waistlines portrayed on screen are increasingly unattainable for the majority of the people living in India and those of us living abroad. So, I’m thrilled to see so much more exposure to real Indian beauty with shows like
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