The coronavirus pandemic has affected everyone in the fitness industry from studio and gym owners to fitness influencers and instructors. These industry insiders are helping people stay active while staying at home.
Kurzban is helping the fitness instructors find ways they can pivot and host fitness classes online — and she is hosting free daily 305 Fitness classes on YouTube Live. “I'm an emergency medicine resident working in New York City during this pandemic and it has been extremely stressful, heartbreaking, soul-crushing, inspiring, lonely and exhausting. I love that you made your videos public during this time. I have been doing them almost every day.
The coronavirus pandemic has affected everyone in the fitness industry from studio and gym owners to fitness influencers and instructors. Fitness instructors and influencers are taking to social media to host and promote virtual workout classes. “We know how important it is for our communities to still have their routine.
Many brick-and-mortar studios and gyms are promoting their at-home workout offerings. After Sadie Lincoln, the CEO and cofounder of, temporarily closed 148 of the company’s 160 studios, she’s seen an increase in the number of existing and new customers who are using their online workout program.
In recent years, there has been an increase in at-home fitness companies like Peloton, Mirror and obé Fitness. Since studios have shuttered and people are staying home, anbrand representative says that the signups have already increased ten-fold, though they wouldn’t share the exact number of signups or revenue.
Kurzban is hopeful that there will be more of an appreciation for the fitness community in the coming months. “I think that when we emerge in the long run, people are going to value community, togetherness and health more than ever. I think that we are going to see fitness and wellness, in general, have an even greater resurgence than we are seeing,” she says.
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