A Daily Beast investigation found more than forty content-swiping Twitter accounts apparently controlled by Barstool—a key to the growth of its massive media empire.
To be clear, burner-scrubbed videos make up a small percentage of Barstool’s Twitter output. They boast 1,700 official accounts across all their social platforms, a spokespersonDetermining how many burners are currently active is almost impossible; it would require a full autopsy of their entire Twitter portfolio. Many of the burners identified by The Daily Beast have since been suspended, deleted, and/or have hadafter DMCA takedown requests were filed, presumably by the rights-holders.
Using burners gives Barstool another advantage over their competitors beyond safeguarding themselves against DMCA strikes. Instead of having to wait for an official team or league account to post a highlight, they can target potentially viral material, blast it out, and soak up the first rush of engagement.
A digital executive at a mainstream sports media company that holds broadcast rights said their social team was frequently impressed with Barstool’s ability to jump on a viral clip. Their social team will on occasion get jealous, saying, “Damn, Barstool got it first.” This is a common sentiment in sports media, the executive added.a video from comedian Miel Bredouw.
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