Hasbro buys 'Peppa Pig' studio eOne for $4 billion

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Hasbro buys 'Peppa Pig' studio eOne for $4 billion
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🐽Hasbro makes its biggest acquisition ever. 🐽

, the Toronto-based owner of the popular animated series, for about $4 billion — its biggest acquisition ever, according to data compiled by Bloomberg. The deal adds the character and a suite of other kids media properties to its portfolio of bankable brands and positions Hasbro as a bigger player in the TV and movie segment.

After years of looking for an entertainment company to buy, including dalliances with Lions Gate Entertainment Corp. and, Hasbro has finally locked up a deal that “can take their business to another level,” Tinker said. “If they want to make larger films, they are equipped to do so.”

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