In the Gucci campaign, which was released on Nov. 2, Harry Styles wears a teddy bear T-shirt while posing next to a toddler-sized mattress.
that led many to denounce or boycott the brand for producing troubling photos of children.
“Play is at the very heart of the Gucci HA HA HA collection...its name after all is the onomatopoeic sound of the written essence of the ‘laughing face’ emoji, as well as the serial crasis of the initials of ‘Harry’ and ‘Alessandro,’” thewhen the campaign, which they called a “performance piece,” was released. “Starting from those small oddities that come together in childlike visions, it turns into a ‘dream wardrobe’ reflecting the two creative spirits behind the collection.
Some social media users pounced on the ad as yet another fashion misstep, including Alexandra Gucci Zarini, whose great-grandfather was the founder of Gucci. “Why would you create a ‘performance piece’ with a toddler's mattress and an adult man?” Zarini wrote. “My concerns are that there seems to be a common ideology across Kering’s fashion houses.”
“A toddler mattress with a grown man and a teddy bear on his shirt… Symbolism will be their downfall,” anotherThe campaign was conceived by Alessandro Michele, the former creative director of Gucci; Gucci announced in late November that Michele would beREAD THIS LIST
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