Want a New York hotel near a Christmas market, a vegan restaurant, or another attraction?
For Priceline, the embrace of novel technology on its website may help it vie with myriad platforms that market travel options, some of which are exploring how consumers react to AI.ChatGPT would power conversations on a smartphone app. That is giving travelers "inspiration on places to go" and booking options, said Rathi Murthy, its chief technology officer.
And Google itself has long represented competition for Priceline, though Brodbeck said its cloud capabilities were what led to the partnership. "There is a kind of a Cambrian moment happening now where there's an explosion of this technology," Kurian told Reuters, referring to the extraordinary prehistoric period when a wide array of new species emerged.Google's AI will generate coding suggestions for hundreds of software developers at Priceline, said Brodbeck. Priceline will adopt Google's search capabilities for employee intranets. And Google's AI will speed up marketing for trending destinations.
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