With access to Google’s generative AI, Priceline will be able to extract data on hotels, for example, more efficiently.
“You can easily find out that in Bryant Park there’s a Christmas market that runs from early November all the way through the beginning of January when you’re actually booking your hotel,” said Brodbeck to the outlet.
On the backend, Google will also be helping Priceline’s digital infrastructure. The artificial intelligence will reportedly generate code for the hundreds of software developers that work for Priceline. Also, Google’s search engine will be woven into the company’s intranet and the tech giant’s AI will aid with marketing popular destinations to consumers.“You could have it create images like a beautiful beach, and you could marry that with great generative-AI copy,” Brodbeck told Reuters.
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