The new chain's name is still a secret, after workers take down the iconic Golden Arches in Moscow and St Petersburg stores to make way for a new logo.
Sunday marks a new dawn for Russia’s fast-food lovers as former McDonald’s Corp restaurants reopen under new branding and ownership, more than three decades after the arrival of the hugely popular Western fast food chain.
McDonald’s last month said it was selling its restaurants in Russia to one of its local licensees, Alexander Govor. The deal marked one of the most high-profile business departures since Russia sent tens of thousands of troops into Ukraine on February 24. The new chain’s name remains a closely guarded secret. A change in the name of the McDonald’s app on Friday, June 10 to ‘My Burger’ generated some online excitement, but the chain’s press team said this was only temporary, the RBC daily reported.Russian media, citing leaked images of the new menu, have reported the renaming of dishes such as the Filet-O-Fish to ‘Fish Burger’ and Chicken McNuggets to simply ‘Nuggets’. Reuters could not verify the changes.
McDonald’s, the world’s largest burger chain, had owned 84% of its nearly 850 restaurants across Russia and it took a charge of up to $1.4 billion following the sale to Govor, whose GiD LLC had previously run 25 restaurants.
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