“We’ve looked at new ways to promote the game of golf...' via guardian
Female golfers could be the biggest beneficiaries of an ambitious scheme to revolutionise the sport’s World Cup, with plans afoot to boost prize money and introduce mixed-gender teams. Detailed talks about the World Cup, a biennial event that does not resonate deeply within the sport, have been ongoing for several months. The plan would boost the competition’s purse from $7m to upwards of $10m, with female golfers entering the fold seen as commercially beneficial.
The US-based LPGA Tour announced what was essentially a takeover of the Ladies European Tour in late 2019. Improvements to the women’s schedule in Europe that followed were widely heralded. Nothing is expected to be in place by the time the World Cup tees off this year – with Thomas Pieters and Thomas Detry to defend the trophy on behalf of Belgium – but alterations for 2022 are entirely plausible.
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