Gillette uses new ad to urge men to get rid of 'toxic masculinity' in 'Me Too' era. 'Gillette is using our platform to advance a more modern, positive vision of what it means for men to be at their best,' the company tells GMA.
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Gillette ad about toxic masculinity and #MeToo movement draws criticism, boycottGillette has come under fire after releasing a commercial that draws on the MeToo movement to challenge 'toxic masculinity.'
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Backlash Erupts After Gillette Launches A New #MeToo-Inspired Ad CampaignWhile many were sent into a frenzy over a new Gillette ad that channels the MeToo movement and promotes undercutting toxic masculinity, the giant razor-maker says its goal was to spark discussion –– and it takes heart in seeing that happening.
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Gillette knew that its new #MeToo ad would prompt backlash. Here's why the company still went ahead with it.The ad is part of a broader brand repositioning, and turns Gillette's 30-year-old tagline 'The Best A Man Can Get' on its head.
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