While many were sent into a frenzy over a new Gillette ad that channels the MeToo movement and promotes undercutting toxic masculinity, the giant razor-maker says its goal was to spark discussion –– and it takes heart in seeing that happening.
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Gillette ad about toxic masculinity and #MeToo movement draws criticism, boycottGillette has come under fire after releasing a commercial that draws on the MeToo movement to challenge 'toxic masculinity.'
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Gillette urges men to get rid of 'toxic masculinity' in #MeToo eraGillette uses new ad to urge men to get rid of 'toxic masculinity' in 'Me Too' era. 'Gillette is using our platform to advance a more modern, positive vision of what it means for men to be at their best,' the company tells GMA.
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Gillette knew that its new #MeToo ad would prompt backlash. Here's why the company still went ahead with it.The ad is part of a broader brand repositioning, and turns Gillette's 30-year-old tagline 'The Best A Man Can Get' on its head.
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Razor burn: Gillette ad stirs online uproarNEW YORK (AP) — A Gillette ad for men invoking the MeToo movement is sparking intense online backlash, with accusations that it talks down to men and groups calling for a boycott. But Gillette says it doesn't mind sparking a discussion. Since it debuted Monday, the Internet-only ad has garnered nearly 19 million views on YouTube, Facebook and Twitter — a level of buzz that any brand would covet.
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