Stock-photo giant Getty Images has partnered with Nvidia to build an image generator. Just like with other tools of its ilk, questions remain about who should get credit for the pictures it dreams up.
Peters says contributing photographers will be compensated for any inclusion of their content in the AI training set. Customers will pay a subscription fee, based on how many “generative calls” they make—or, how many photos they wish to generate—and photographers will be paid out from that pool. “We pay about 30 cents on the dollar for every dollar we generate, so that’s going to be consistent,” Peters says.
When asked how Getty would identify the pool of contributors for each and every generated image, Peters says, “[We] don’t. There are technologies out there that claim to do that, but they can’t. We’ll do an allocation based off of two dimensions: The quantum of content you have contributed to the training set, and the performance of that content over time.”
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