It is the last of the major photo agencies to embrace AI.
and making it plain that it will not accept files that were created with Adobe’s latest generative AI tools.
However, Getty Images will not allow the material made on its new generative AI tool into its content libraries which will be reserved for “real people doing real things in real places.”Getty Images CEO Craig Peters contrasts its new tool with the early frontrunners of AI image generators — Midjourney, DALL-E, and Stable Diffusion.
“We have issues with those services, how they were built, what they were built upon, how they respect creator rights or not, and how they actually feed into deepfakes and other things like that,” says Peters.Getty says that it has set up a contributor payment system that will pay photographers if their work has been used in the training data.
“[The company] is actually sharing the revenue with them over time rather than paying a one-time fee or not paying that at all,” Peters says.who contributed to the training data. Adobe is also rolling out a payment system for its Firefly system.
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