Inside Ganni's 10th anniversary celebrations.
girls were getting busy. Inside the brand’s multi-level headquarters, members of the growing team were meeting with buyers, sewing garments, securing the last-minute details for the show venue, and lining up shiny patent leather brogues in neat rows. Ganni’s head designer, Ditte Reffstrup, stepped into the showroom, dressed in a T-shirt and pencil skirt from the new collection, typing away on her phone.
Upstairs in the main offices, Reffstrup sat down at a table near a seamstress who was putting the final touches on a mint green floral dress from the new spring collection. “It’s amazing to see how much Ganni has grown in the last 10 years,” she said, beaming. “The team has grown from two people to nearly 100, and it’s really special to think about that.” She added, “though, Nikolaj and I really try not to look back, only forward.
The label's clothes are coveted by the masses, but also by women who drive trends online, like Emily Weiss, Pernille Teisbaek, and Leandra Medine. Ganni also counts Gigi Hadid and Emily Ratajkowski as fans. In Copenhagen, Weiss and Teisbaek, along with other tastemakers like Susie Bubble, Richie Shazam, and Chloe Wise, were all there to cheer on their favorite Danish brand as the Reffstrups made it, models and all, to show day.
Once everyone else dried off, it was time to hit the afterparty, which the Reffstrups held inside an 18th-century villa. Pizza was served, more dancing ensued, and model Carlotta Kohl was on hand to capture the entire rager. It wasn’t just another fashion show in Copenhagen, but a celebration of a label that has single-handedly changed the way the world looks at style coming out of the Danish capital.
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