Filmmaker Creates First Gender Fluid Commercial Spec To Break Stereotypes In Advertising

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Filmmaker Creates First Gender Fluid Commercial Spec To Break Stereotypes In Advertising
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There are plenty of crowd-funding campaigns for TV and film projects, but as the demand for diversity and inclusivity becomes front and center, creators are starting to make content that fulfills t…

, an ally and avid supporter of the Trevor Project, JQ and the Los Angeles LGBTQ center.

“When I found out about this project, it meant so much to me simply because when I came out as non-binary, it hit pretty hard that there wasn’t room for us in the industry,” said Paige. They add that there were a lot of heteronormative expectations when it comes to Hollywood and that bringing the message to the commercial field and working with allies like Madison means everything to her. “It’s a crazy feeling when you feel seen and respected.

The project, titled “Eclipse” is a type of advertising is called Cause Marketing, which is a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society. It broadens the social conscious horizons of the consumer who can now choose to buy products from companies that support a cause.

“Understanding gender, and the words one uses to communicate their gender identity is a continuous evolution,” said Madison. “Young people today have a significantly different understanding of gender than previous generations and societal ideas about gender affect every critical aspect of their lives.

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