Following a two-week period during which West made, and then repeated, numerous antisemitic and conspiracy-soaked remarks, Balenciaga has finally cut ties with the rap star.
The high-fashion firm and its creative director Demna have long collaborated with and inspired West in his apparel-industry ventures, including a cosign on West’s now-scuttled deal with retail apparel giant the Gap and a slot for West to walk the runway in Balenciaga’s Paris Fashion Week show this month. Demna and West reportedly had a close friendship as well.
The relationship between West and Balenciaga goes back years — in 2016, West said he planned to “steal Demna from Balenciaga,” and Demna returned the affection. “He makes me come out of my comfort zone and be a better designer. There’s no ego when we collaborate, just a mutual drive to evolve and do something great and new,” he told Vogue. Balenciaga often collaborated with West’s now ex-wife Kim Kardashian, and Demna worked on his “Donda 2" live dates last year.
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