Travis Kalanick, the co-founder and former CEO of Uber, launched a new startup that may do away with restaurants as we now know them
If Kalanick’s new company, CloudKitchens, achieves its goal, brick and mortar restaurants will be replaced by ghost kitchens—consisting of no staff, only a few cooks and the food will be delivered by gig-economy workers through Uber Eats, DoorDash, Grubhub and similar services.
The renters could be well-known brands that don’t want to spend the money for another traditional location or startup entrepreneurs that desire to to experiment with a new restaurant concept, but can’t afford a stand-alone location. As opposed to going to a sit-down location, customers place their orders through an app and the food is delivered by independent contractors. Presumably, the cost savings should be passed along to the customers who will pay less than they would if they went to a regular restaurant.
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