“This goes far beyond photography and into experience”
in unsold inventory after it released the first version. Still, Spiegel has remained steadfast on AR, playing the long game and taking an incremental approach to developing the technology. “We decouple them so that they’re all allowed to develop on their own until they come together,” helast year of the hardware and software elements of Snap. “Over the next decade or so, the way that these pieces fit together will probably be what defines our company.
If AR is the future, Spiegel will have stiff competition. Apple has been working on AR for years now and issuch technology will be a step toward merging the real and virtual spaces: “We don’t see the internet and the real world as two separate things,” he said. Spectacles 3 may indeed represent a step forward. But if previous sales numbers are any reflection of peoples’ feelings about “computing overlaid on the world,” true integration may still be a long way off.
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